Meadowlands Pharma is a fake pharmaceutical company.  It focuses on both eastern and western medical resources, such as vitamins and other supplements, while also providing western-style medicine, including antidepressants, dienogest, and other forms of medical assistance.

The target audience for this project is late teens and young adults.

The goal of this project is to showcase a pharmaceutical brand perceived as more of a naturopathic brand and to persuade those who are starting to turn away from Western medicine that it is not the villain they believe it to be.